Tyler Adams: Learning Essential Digital Marketing Concepts

Tyler Adams: Learning Essential Digital Marketing Concepts

A rising senior at Wofford College in South Carolina double-majoring in business economics and German, Tyler Adams completed Business Practice during summer 2017.

Which course did you choose and why?

I chose Introduction to Negotiation because I wanted to learn about effective professional and personal negotiation. Negotiation is relevant to all aspects of life and the student-led orientation of the class sounded attractive to me. To be able to apply its concepts in real life was intriguing.

What skills did you gain from your internship?

I worked as an intern doing digital marketing at a WordPress plugin software company over the summer. When I began the internship, I did not know much about WordPress and how it powers 28% of all websites. I came out of the internship with knowledge of digital marketing through social media and email marketing. I was able to learn the features of outbound and inbound marketing, search engine optimization (SEO), and other digital marketing concepts that are essential for net-based businesses.

I came out of the internship with knowledge of digital marketing through social media and email marketing.

How did you manage your work-life balance as a student?

Time management was an essential component of the experience. It was definitely a challenge working full-time during the week and being prepared for the classwork and the readings when I stepped into class after work. New York lives up to its reputation as one of the busiest metropolitan areas in the world with many attractions and distractions. I did manage to find some time to play sports and meet with friends. Business Practice will definitely test your ability to prioritize and make you work during the program but it was a good experience as preparation for life after college.